In 2014, 53.2% of online shoppers' visits to e-retailers will stem from smartphones. So companies have to optimize their sites in order to maximize the benefits of on-the-go shopping.
Merchants Seek Mobile Mastery is a free study, conducted by the e-tailing group and sponsored by BoldChat, that explores the changing mobile landscape from the eyes of both consumers and retailers. With their analysis of the mobile sites of more than 50 companies, you'll learn:
• What online shoppers are looking for in a mobile site
• Key areas to focus on to help branding and merchandise coexist
• Best practices to improve the mobile experience and
Download the study to get insight into optimizing your