56% of shoppers say that a good sales associate can still affect their final decision more than a website. So what can retailers do to optimize their customers' mobile experience? Offer one-on-one human contact.
The New mCommerce Reality research report shows how customers still desire consistent, quality service when shopping from their smartphones and tablets. In fact, 22% of respondents said that lack of human interaction was a challenge when it came to mCommerce. With this free report, you'll learn about:
• The growth of mCommerce and its place in the retail ecosystem
• The value of human interaction in a mobile technology world
• Tips for offering live chat in a mobile environment
Download the report to make the most of mobile shopping.